The strategy implemented by Yellow Tail Wine Company of Australia when entering the American market has been nothing short of revolutionary. It's said that Yellow Tail created a 'blue ocean' in a 'red ocean'!
Check out the example of Coca-Cola and Ülker's battle for the Cola Turka market. From the lawsuit to the sale of Coca Turka to Japanese companies, and its continued presence in Anatolia, you can see how domestic marketing has been used to great effect.
This case study is a perfect example of what it's like to compete in a red ocean. Pepsi and Coca-Cola have been battling it out for years, and Cola Turka is just one example of their ongoing rivalry.
Another phrase is "white space".
It's a strategy development tool that can be applied to all aspects of life - like sailing to the blue oceans. It's great for uncovering creative thinking and organizing scattered ideas by gathering reports and analyses. The fundamental concept is to create an uncontested market space and neutralize competition.
Think about it: 30 years ago, there were no mobile phones, PCs, iPods, or game consoles. Five years ago, there was no Facebook, YouTube, or the like. In the next 10, 20, 30 years, there will be things that don't exist now. Those who find them will take the goods. You should strive to be one of them. Nintendo Wii and Cirque du Soleil are great examples of this.
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