Lafacan.com is a great example of advergaming. In Lafacan, which is similar to Scrabble, users who write specific sponsor words for a certain brand in rooms specifically designed for sponsors receive extra points. By consistently writing these carefully selected words, users are able to imprint beer and fosters, data and data recovery into their minds. This method, which does not disrupt the natural flow of the game, not only rewards players with prizes, but also promotes the product and the brand.
The market is increasingly being dominated by a sneaky thing, which can be found in its entirety at http://www.adverblog.com/…chives/cat_advergames.htm. It is interesting that even those who are slightly uncomfortable with product placement, including myself, have an attitude of "why not" when it comes to these events.
I got into advertising and promoting products and brands with Motooyun.com and had even more fun as I got further involved.